Scientific
and creative.
and creative.
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A range of support stockings that makes legs shine and prevents vein problems - the new SIGVARIS campaign combines style and prevention.
The new appearance of the preventive stockings shows in different situations how they relieve pressure on the legs. This feeling should be celebrated.
Challenge
Traveling? Standing or sitting for long periods? There are numerous situations in which support stockings are extremely useful. SIGVARIS has various product lines for different needs in this area. The challenge was to create an overarching campaign for all support stockings and to raise awareness of venous disorders.
Solution
Well-fitting support stockings enable healthy legs that feel light and celebrate this carefree feeling. The claim “Celebrate light legs” supports this message. STO Pharmawerbung created four key visuals depicting legs stretched joyfully in the air. They show different situations and associated needs – with SIGVARIS offering the right support stocking in each case. Building on this, specialist retail measures such as a video for the digital POS and shop window elements were implemented.
The Cardiovascular Manual is a reference work for specialists. It is published by the Cardiology Clinic of the Cantonal Hospital of St. Gallen.
Since 2011, STO Pharmawerbung has been in charge of the biennial revisions and is responsible for the concept and layout of the manual.
Challenge
The Cardiovascular Manual is updated every two years to accurately reflect the current guidelines. The current 38 chapters, totalling 373 pages, are written by several different main and sub-authors. How do we keep track of everything?
Solution
With the help of an internal project management tool, STO Pharmawerbung ensures that it is clear to everyone at all times who is currently working on each chapter and what stage it is at. All data is stored compactly in one place and the work steps are traceable. This greatly reduces correction loops and floods of emails. In 2025, the result will be the 9th edition of the Cardiovascular Manual with 3,500 printed copies and a high level of customer satisfaction.
Appealing, vibrant, targeted - the new key visual and the sideshots represent the main target group of the product from a global expert in iron deficiency therapy.
Appealing, vibrant, targeted - the new key visual and the sideshots represent the main target group of the new product from a global expert in iron deficiency therapy.
Challenge
Requested? The key visual and imagery for a launch campaign. Target group? Clearly defined. Healthcare professionals should immediately recognise their patients who are suitable for the therapy through the conceptually developed persona. A challenge that STO Pharmawerbung was keen to take on.
Solution
Image concept, brand book, patient profile: STO Pharmawerbung developed a communication concept with clearly defined imagery to create the foundation for a concise and target group-orientated product launch. The photo direction of an all-day shoot was preceded by a location and model scouting process. The sideshots were based on a predefined patient profile, with life situations tailored to the patient being portrayed. This resulted in a digital and analogue media campaign, among other things consisting of mailings, sales folders and a landing page.
Customers
Open and diverse – in our agency, everyone is welcome and gender doesn’t matter. In our use of language though, it does. All the wording chosen for this website is equally applicable to female, non-binary or male persons at the same time.