Scientific
and creative.

The innovative appearance of the start-up 4teen4 is a great basis for finding new investors.

Challenge  

Presenting complex medical content in an appealing and reader-friendly way for potential investors - challenge accepted. 4TEEN4 Pharmaceuticals GmbH is developing an antibody therapy to reduce the high mortality rate of patients with cardiogenic shock. Cardiogenic shock occurs when the heart fails to pump, usually triggered by a heart attack. There is currently no effective therapy for such a life-threatening emergency.

Solution

STO Pharmawerbung AG has developed a corporate branding that defines graphic elements such as colors, fonts, graphics, tables, and icons to create a unique and at the same time scientifically sound appearance. Based on this, a website and a management slide deck were created. With numerous other materials such as a one-pager and scientific abstracts, the next round is now underway.

Appealing, vibrant, targeted - the new key visual and the sideshots represent the main target group of the new product from a global expert in iron deficiency therapy.

Challenge

Requested? The key visual and imagery for a launch campaign. Target group? Clearly defined. Healthcare professionals should immediately recognise their patients who are suitable for the therapy through the conceptually developed persona. A challenge that STO Pharmawerbung was keen to take on.

Solution

Image concept, brand book, patient profile: STO Pharmawerbung developed a communication concept with clearly defined imagery to create the foundation for a concise and target group-orientated product launch. The photo direction of an all-day shoot was preceded by a location and model scouting process. The sideshots were based on a predefined patient profile, with life situations tailored to the patient being portrayed. This resulted in a digital and analogue media campaign, among other things consisting of mailings, sales folders and a landing page.

Likeable and motivational, the Bayer mascots Zoe and Max not only motivate healthcare professionals to complete Bayer’s product-specific training, but also convey specialist knowledge

Challenge  

The online learning platform BayerProfessional offers informative content from the fields of gynaecology, flu and colds, food supplements and more. The aim was to create characters with recognition value and a clear Bayer identity, who would nevertheless be neutral enough for use in connection with various topics online and offline. Their task: to motivate professionals from pharmacies and chemists to utilise the Bayer online learning platform, as well as to guide them through various topics and training courses, thus optimising knowledge transfer. In a nutshell: They had to be versatile, likeable and unique..

Solution 

From among four conceptual approaches, the duo Zoe and Max were created – inspired by Cosmas and Damian, the patron saints of pharmacists. In this context, Zoe is the serious one: curious, hungry for knowledge, trustworthy and helpful, she addresses scientific aspects. Max, meanwhile, promotes competitions. He is adventurous, eager to learn and courageous.