Scientific
and creative.
and creative.
We cannot show any Rx projects here for legal reasons. We will gladly provide further references on request.
Appealing, vibrant, targeted - the new key visual and the sideshots represent the main target group of the product from a global expert in iron deficiency therapy.
Appealing, vibrant, targeted - the new key visual and the sideshots represent the main target group of the new product from a global expert in iron deficiency therapy.
Challenge
Requested? The key visual and imagery for a launch campaign. Target group? Clearly defined. Healthcare professionals should immediately recognise their patients who are suitable for the therapy through the conceptually developed persona. A challenge that STO Pharmawerbung was keen to take on.
Solution
Image concept, brand book, patient profile: STO Pharmawerbung developed a communication concept with clearly defined imagery to create the foundation for a concise and target group-orientated product launch. The photo direction of an all-day shoot was preceded by a location and model scouting process. The sideshots were based on a predefined patient profile, with life situations tailored to the patient being portrayed. This resulted in a digital and analogue media campaign, among other things consisting of mailings, sales folders and a landing page.
A range of support stockings that makes legs shine and prevents vein problems - the new SIGVARIS campaign combines style and prevention.
The new appearance of the preventive stockings shows in different situations how they relieve pressure on the legs. This feeling should be celebrated.
Challenge
Traveling? Standing or sitting for long periods? There are numerous situations in which support stockings are extremely useful. SIGVARIS has various product lines for different needs in this area. The challenge was to create an overarching campaign for all support stockings and to raise awareness of venous disorders.
Solution
Well-fitting support stockings enable healthy legs that feel light and celebrate this carefree feeling. The claim “Celebrate light legs” supports this message. STO Pharmawerbung created four key visuals depicting legs stretched joyfully in the air. They show different situations and associated needs – with SIGVARIS offering the right support stocking in each case. Building on this, specialist retail measures such as a video for the digital POS and shop window elements were implemented.
Redesign of the website, design of the management slide deck incl. branding and abstract design: this is what lies behind the new appearance of 4teen4 Pharmaceuticals GmbH.
The innovative appearance of the start-up 4teen4 is a great basis for finding new investors.
Challenge
Presenting complex medical content in an appealing and reader-friendly way for potential investors - challenge accepted. 4TEEN4 Pharmaceuticals GmbH is developing an antibody therapy to reduce the high mortality rate of patients with cardiogenic shock. Cardiogenic shock occurs when the heart fails to pump, usually triggered by a heart attack. There is currently no effective therapy for such a life-threatening emergency.
Solution
STO Pharmawerbung AG has developed a corporate branding that defines graphic elements such as colors, fonts, graphics, tables, and icons to create a unique and at the same time scientifically sound appearance. Based on this, a website and a management slide deck were created. With numerous other materials such as a one-pager and scientific abstracts, the next round is now underway.
Customers
Open and diverse – in our agency, everyone is welcome and gender doesn’t matter. In our use of language though, it does. All the wording chosen for this website is equally applicable to female, non-binary or male persons at the same time.