Scientific
and creative.
and creative.
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6 times a year editorially prepared topics around health - this is NEWS. A magazine that informs and entertains with seasonally appropriate content.
NEWS from your pharmacy strengthens the relationship between pharmacy and customers.
Challenge
The publishers: Around 180 different pharmacies. The target group: Customers. The goal: To strengthen customer relations and loyalty and to achieve a strong positioning of the pharmacy in the region. The distribution of the magazine should consist of a shop circulation as well as a mailing to households. This was the order from Winconcept, a pharmacy grouping, to STO Pharmawerbung.
Solution
Modernly prepared and filled with entertaining but also educational content - this is the customer magazine that STO Pharmawerbung produces with a circulation of around 200'000 copies for 180 pharmacies throughout Switzerland. The editorial work, the design of the layout, the coordination with the pharmacies and the entire organisation from production to dispatch – by STO Pharmawerbung the threads run together. The magazine is published in three languages: German, Italian and French, and the pharmacies have the option of designing their own personal magazine with their logo and photos. For a strong market presence.
Two characters who support Bayer both online and offline in various training programmes for professionals and generate recognition value.
Likeable and motivational, the Bayer mascots Zoe and Max not only motivate healthcare professionals to complete Bayer’s product-specific training, but also convey specialist knowledge
Challenge
The online learning platform BayerProfessional offers informative content from the fields of gynaecology, flu and colds, food supplements and more. The aim was to create characters with recognition value and a clear Bayer identity, who would nevertheless be neutral enough for use in connection with various topics online and offline. Their task: to motivate professionals from pharmacies and chemists to utilise the Bayer online learning platform, as well as to guide them through various topics and training courses, thus optimising knowledge transfer. In a nutshell: They had to be versatile, likeable and unique..
Solution
From among four conceptual approaches, the duo Zoe and Max were created – inspired by Cosmas and Damian, the patron saints of pharmacists. In this context, Zoe is the serious one: curious, hungry for knowledge, trustworthy and helpful, she addresses scientific aspects. Max, meanwhile, promotes competitions. He is adventurous, eager to learn and courageous.
The complete conception and implementation of a stand at the SSG (Swiss Society of Gastroenterology) congress, including a medical corner and digital content.
An individual stand concept with attractive amplifiers, optimally conveying the campaign.
Challenge
An eye-catching congress stand and attractive corporate branding, as there was to be no placement of product advertising – this is what was expected of STO Pharmawerbung.
The basic concept of the Japanese tea house was to be retained in line with the firm’s background and supplemented by the new ‘myth-busting’ campaign addressing common myths about indication and product.
Solution
Attractively illustrated Japanese mythical creatures debunk existing myths in various forms all over the stand. They tell the story and form the common thread throughout, from the presentation on the tablet to the freshly squeezed smoothies. In doing so, they optimally link the various stand areas to different functions, thus producing a coherent whole.
Customers
